About Us
Our History
Founded in 2013 as an ICT firm, Define Africa initially focused on delivering technological solutions to support development initiatives. Recognizing that technology alone could not address the systemic challenges faced by communities and clients, we expanded in 2019 to incorporate a specialized Evidence and Learning for Practical Action and Impact unit.
This evolution enabled us to blend practical ICT solutions with rigorous MEL frameworks to drive data-informed decision-making and foster sustainable, impactful programming.
More recently, we have strengthened our capacity with senior associates and leads who bring extensive expertise in M&E, translating data into practical action, and deep knowledge in gender, social inclusion, food security, public health, and nutrition.
We have also formalized a dedicated Evidence and Learning for Practical Action and Impact Unit to meet the demand for high-quality consultancy services that deliver tangible, meaningful outcomes.
Define Africa partners with organizations to bridge evidence with practical action, creating socially inclusive and gender-transformative development outcomes. Our commitment to participatory methodologies ensures that diverse voices, particularly those of marginalized groups, inform and shape our work.

What We Do
At Define Africa Ltd, we partner with private, humanitarian and development actors to design tailored, high-impact solutions that enhance program performance and deliver lasting results. With deep sector expertise and a sharp understanding of real-world complexities, we translate insight into action—helping organizations navigate challenges and achieve sustainable, measurable impact.

How We Work
At Define Africa, we know that impact isn’t one-size-fits-all. That’s why we work hand-in-hand with organizations to understand their unique context and co-create tailored tools, strategies, and systems that truly fit. Whether launching new initiatives or refining existing programs, we help simplify complexity, sharpen focus, and deliver solutions that drive meaningful, lasting change